May 17, 2021 | Lucy Penn
The Hindu Group is utilising PageSuite’s Edition platform to launch new iOS and Android apps that will provide added value to their existing ePaper subscribers while expanding their digital subscriber base.
FOR IMMEDIATE RELEASE; 17.05.21, Kent, UK; PageSuite’s market-leading Edition platform is enabling The Hindu Group to offer readers another way to access a print replica of their daily editions.
Along with the existing web solution for their ePaper, The Hindu Group wanted to use PageSuite’s Edition platform to offer their readers an enhanced experience within an optimised native app. The Hindu Group has launched two apps, across both the App Store and Google Play Store, for ‘The Hindu e-Paper’ and ‘The Hindu BusinessLine e-Paper’. Both apps are available to download now.
As well as containing the latest editions optimised for mobile devices, the apps also provide access to a 60-day archive of previous editions and a range of other reader-friendly features. Subscribers will be able to download editions for offline reading, bookmark articles to read later and share content via social media.
The apps currently include a free trial upon download, enabling readers to use them at no cost, for a limited time, before they are prompted to subscribe. This offers a great opportunity for readers to use the new apps and familiarise themselves with all their features before making an informed decision.
While The ‘The Hindu e-Paper’ app comes with a selection of 11 editions, users of ‘The Hindu BusinessLine e-Paper’ app can choose from any of 4 available editions of the publication.
Pradeep Gairola, Head of Digital Media at The Hindu, said, “In its 143-year long journey, The Hindu has stayed relevant by continuously evolving and rediscovering itself along with its readers. Our ePaper readers are very young; 65% of them are below 35 and 80% below 45years of age. They expect nothing short of a great user experience when they consume an iconic newspaper like The Hindu. That’s why we are raising the bar by providing a world-class reading experience with the launch of The Hindu and BusinessLine ePaper apps, along with PageSuite, for iOS and Android users.”
Ross Murphy, CEO at PageSuite, said; “We were delighted to collaborate with The Hindu Group and launch brand new ePaper apps which enable them to widen their reach and help grow their digital audience. We look forward to working with them closely over the coming months to enhance their digital presence”.
PageSuite’s Edition platform enables publishers to launch a print-replica edition, a digital-only edition or an article-flow edition from an existing PDF or from feed-based content. Edition also features an integration with Firebase for analytics and push notifications.
The Hindu is the fastest growing English daily in India that has earned the trust of 80.35L readers (IRS Q4 ’19, TR) and a preferred media partner for over 1 lakh advertisers.
A truly business daily, The Hindu BusinessLine understands the world of business better than anyone, making it a clear favourite with decision makers and changemakers.
PageSuite provides market-leading digital solutions that enable publishers to maximise the value of their content on multiple platforms. PageSuite’s products are trusted by hundreds of publishers worldwide to transform their content into engaging digital experiences within a native app or across the web.
For further information, please contact:
Lucy Penn, Marketing Director, PageSuite
firstname.lastname@example.org, (+44) 01233 721030
About The Hindu Group
India’s most trusted media house for 143 years and counting. Fuelled by the fierce trust and loyalty of its readers, the Group’s publications and digital products strive towards being the vanguard of credible journalism, print and innovation. The Hindu Group has over 20 digital products and 7 unique publications of The Hindu, The Hindu BusinessLine, Frontline, Sportstar, The Hindu Young World, The Hindu In School and Tamil Thisai.